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Marketing Websites, A lot has changed on the Internet in the last year. The search engines have changed their algorithms, and are relying more on site content than on meta-tags and fancy coding. Fifty percent of U.S. residents access the web through broadband connections.
The average computers are much faster and come with larger monitors. All of this affects how and whether your website will be seen. It is important that Search Engines rank your site as highly relevant. The Search Engines are still "spidering" the Internet, reading page codes and ranking websites. Regularly submitting your site to them and making sure that your keywords are in the page title and are worked into the page coding is still vitally important.
Many of the search engines offer paid placement, allowing advertisers to bid on keywords. This "pay-per-click" model can be a relatively inexpensive way to bid for placement. An advertiser identifies the keywords they want to be recognized by, and places a bid in auction style environment. The top two or three bids show as either "Sponsored Websites" or "Featured Websites" at the top of the Search Engine pages.
Advertisers only pay when a person clicks on their link. People are also upgrading their computers and monitors, while accessing the Internet at higher speeds. A faster computer and high speed access, means that Flash animations and Virtual Reality panoramas, normally loading in a couple of minutes, load in a matter of seconds. Websites are also able to exhibit a larger number of images per page.
The average monitor size has also increased. A 17" monitor now comes standard with most computer systems. Our company is now designing webpage’s that are approximately 15% wider than previous years. When deciding the look and feel of your website, you need to know your audience.
The people on the higher end of the financial scale will be the ones with the high speed access (now 65% of the market).
They are able to view and enjoy all of the bells and whistles you supply. Marketing websites and designing is what we do best. We provide a unique combination of technical knowledge, graphic design and cutting edge website marketing techniques. This combination assures search engine placement and traffic to the website. Marketing websites includes writing copy for the search engines, understanding the way search engines rank websites and working
Search Engines are one of the most effective tools for gaining customers on-line. They produce quality traffic in high numbers (research shows that over 85% of website traffic comes from search engines). If a person is actively searching for a product, for example "red woven sweater," he/she is much more likely to purchase that product than a customer who is just browsing the web and stumbles upon a website selling sweaters. However, positioning a website in the top results for certain search phrases requires much manual work. Our experienced web analysts are here to address this issue.
We will:
* Analyze your site and your competitors' sites to determine the most popular keyword phrases that your customers use when looking for your products or services.*
*Submit your site to all major search engines including Google, Yahoo, and Bing*
*Examine all the pages in your website using standard search engine optimization guidelines.
*Identify important content, meta-tags, page titles, image tags (alt tags)
* Monitor your search engine position and recommend further improvements.
*Make changes on your website to adapt to the constant changes in search engines rules.
*Have our engineers be on top of the latest search engine news.
*As soon as search engines introduce new rules we will Re-evaluate your site and recommend improvements.
You get:
Higher search engine position of your site for key search Phrases, which means more qualified traffic to your site.